Packaging Sustainability /
We handle packages every day and they account for a third of our waste stream. Using the format of a product-repositioning study, students in this course examine the core ideas of consumer perception and market triggers, material selection, environmental impact, and long-term strategic thinking. By the end of this course, students are able to maximize a package's appeal while minimizing environmental impact.
Project Overview /
A comprehensive package repositioning study completed on the Balaton Bar, a Hungarian milk chocolate and wafer treat made by Nestlé. As with most candy wrappers, the Balaton Bar’s packaging is a major challenge to recycle and contributes to pollution. A body of research and analysis builds to contribute to a proposal for a more sustainable candy bar packaging option.