Ashley French

Sustainable Design

Making the Business Case for Sustainability /

How do market forces shape the way we live, work, and even play? Students in this course look at business through a designer’s eye to understand the interplay between producers and consumers, governments and people, stockholders and stakeholders, man and the environment, and how all of these factors interconnect and ultimately direct how our products, processes, and systems are created. Students gain an understanding of the implications of their decisions, how to identify risk areas, long-term thinking strategies, and best practices for sustainable business models through weekly exercises, special projects, and the creation of a business plan.

Project Overview /

Key sustainable business methodologies are compared and applied alongside thoughtful research in order to turn a sustainability-focused business idea into a comprehensive business plan format.